Disney turning to online video to revive the Muppets brand

Most of us by now have seen the brilliant rendition of "Bohemian Rhapsody" by the Muppets on YouTube which now has over 12 million views.

What most of us didn't know is that the video is part of a social marketing strategy by Disney to revive the Muppets brand, which has been in steady decline since the death of creator Jim Henson.

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